7 million promotions that could have created a sensation, but became a disaster

Our world is full of advertising, because companies are willing to pay a lot of money to attract customers. However, sometimes even the seemingly most thoughtful marketing campaigns turn out to be such a loud failure that instead of profit and fame, they incur millions, and sometimes billions, of losses to their customers. Today we will tell you about the most epic advertising disasters that went down in history for their truly grandiose fiasco.

In 2014, Apple, by default, uploaded an album with new U2 singles to all of its devices.

The company paid millions for marketing and no less than the musicians themselves, but the advertising move caused a storm of discontent among users of gadgets. As it turned out, the album took up a lot of space, but it was impossible to delete it. In the end, Apple still had to be allowed to delete the songs, so the brand wasted a lot of money.

In 2010, Walkers Crisp pledged to pay 10 pounds to all buyers of their chips that correctly predicted the weather.

Given that a pack of chips cost about 40 pence, people were quick to take advantage of such a generous offer. Only now the company, now, by the way, known as Lay's, did not take into account that the action took place in England, and in the fall. Rainy weather could last for weeks, while the manufacturer lost millions of pounds in payments.

In 1981, American Airlines began selling certificates for unlimited flights.

The air carrier hoped that for the sum of $ 250,000, only rich people or large companies would buy them to transport their managers. However, the most ordinary citizens saw the benefit. Everything began to buy promotional offers, and American Airlines had to regularly carry thousands of passengers for free. In the end, the company was forced to simply cancel the subscription.

In 2005, Snapple created a giant popsicle, which was supposed to be included in the Book of Records.

Drink maker Dr Pepper decided to start making ice cream and announce it through a spectacular event. Well, she really was remembered by people for life. After all, when a truck arrived, inside of which there was a 17-ton ice cream, the doors were opened, and strawberry syrup poured out of them. The popsicle melted in the heat spread through the streets, and they had to be blocked for two days, and the manufacturer compensated the city for damage.

In 2009, KFC announced at the Oprah show that it would give away a new dish to everyone who printed a special voucher for free.

The company believed that the Oprah show is little known and there will be few willing. But, as it turned out, the size of her audience was extremely underestimated. The dish was sorted out in a few hours, and the company had already lost tens of millions, not even having time to finish the action.

In 1984, McDonald's announced that it would give out free meals to its visitors for every medal the United States won at the Olympics.

That year, the United States was the venue for the Olympics, and the fast food maker decided to take advantage of such a significant event to promote its product. True, as a result of the action, the company almost went broke. The main competitor of the United States - the Soviet Union - did not participate in the Olympics, and the States won a total of 174 medals, and McDonald's had to feed everyone for free at his own expense.

In 1992, Pepsi began to print numbers under the covers, promising that if the number matches the voiced by them in the lottery, then people can win up to a million pesos.

Such an action took place in the Philippines in order to rapidly increase sales. The failure was that when the company announced the winning number, the owners of which will be paid a million, the wrong number was indicated - 349. It was indicated on 800 thousand caps, which means that Pepsi had to pay a total of 800 billion pesos. Of course, she could not pay so much money and referred to a computer error. However, in response to this, people began to organize riots and burn factories, so in the end the company still had to pay part of that amount.

Watch the video: CHARLIE'S ANGELS - Official Trailer HD (May 2024).